The Future Needs A Big Kiss

January 4th, 2010

ball.jpgI woke up at 4:36 this morning, then spent an hour and a half tossing, turning and rolling a thousand work-related worries over in my head.

We ended the year on a strong note, delivering success metrics well above our ambitious goals. But media and technology are changing quickly (so much so, it occurred to me, “Mister Rogers & Me” risks looking quaint by the time it finally premieres). In the final days of the year, I ran the department through an outline of our 2010 strategy. Last year, it was “More, Shorter, Faster, Smarter.” This year, it’s “First, Best, Must.” And then we took a ten-day break. And now we’re back.

Two quick indications today that 2010 is already moving too fast within the first ten hours of the new (work) year:

1) We were asked to cover a shoot on behalf of one of the channel’s shows and a forthcoming film. Before we even made it to the location, though, one of the characters posted a snapshot to her Facebook profile that was immediately posted on a notable media blog. Scooped by the source. (And in the end, no interview.)

2) On the way home, I passed my local video store (Video Cafe on Ninth Avenue, never been inside, frankly) and spotted a hand-drawn sign (markers on poster board) reading:

VHS For Sale
3 For $10
Action, Drama, Comedy, More

I met Abbi at the grocery store, pulling something of a meet cute in the dairy aisle. At home, we settled into a terrific two-hour PBS special, “This Emotional Life.” We’ve been discussing (not surprisingly, and like every other major brand) the value of harnessing “social” — ie: Facebook, Twitter, etc — at work. But this two-hour, well-considered, beautifully-rendered documentary was the real thing, digging into bona fide human interaction — empathy, engagement, understanding — not kilobyte connections.

At the end of a long, anxious day (and what is sure to be a long, anxious year), it was reassuring to remember that at the heart is still the heart of it all.

One Response to “The Future Needs A Big Kiss”

  1. JL  Says:

    You got it brother. You know its all too easy to look around and second guess your own work. Shows you have humility. Just remember people will be doing the same when they see your work. Stick to your guns. You’re immensely talented and have a story to tell. Go for it!

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