Clean Up In Aisle Five

I find the psychodemographics of grocery shopping kind of amusing, and maybe even a little bit insightful.

I mean, who among us hasn’t snuck a look at another patron’s cart, or rendered some sort of judgement in the check-out aisle? In a way, one’s purchases are deeply revealing stuff. A brand says a lot about a person, right? Do you dig Kashi? Or Kraft? Sanka? Or Chock full o’Nuts? Granny Smith? Or Gala? Everything means something (or so Madison Avenue would have me believe).

And so, in my continued effort to share with the world, here’s a glimpse into my shopping basket.

Arnold Healthy Nut Whole Wheat Bread
Happy Herbert Oat Bran Pretzels
Silk Vanilla Soy Milk
Sabra Hummus with Pine Nuts
Starbucks French Roast (1 lb, ground)
Near East Rice Pilaf
Gatorade G2 Fruit Punch
Gatorade X-Factor Strawberry+Kiwi
Fresh Green Beans
Gala Apples (2)
Harp Lager (6)

What does it all mean? How do my groceries define me? Would you gather that I’m a 36-year-old, recently-wed, public-school, college-educated, corporate media executive, sometimes singer/songwriter, weekend triathlete and aspiring filmmaker?

Me too.

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